A marketer who thinks like an operator.

I lead marketing the way a good operator runs a business unit: with a clear thesis, a small number of bets, and the discipline to ship the unglamorous parts.

Most of my career has been inside growth-stage B2B companies - building content engines from scratch, running integrated campaigns that actually moved pipeline, and standing up sales enablement systems that field teams use instead of avoid.

I care about positioning before tactics, audience research before creative, and what a buyer is trying to figure out before what I want to say. The work tends to look quieter than the industry default. The numbers tend to look better.

I'm currently sharpening the commercial side of all of it through an MBA at UGA - because the best marketers I've worked with all read a P&L the same way they read a brief.