Most marketing is louder than it is useful. The best work doesn't interrupt people - it meets them where they are, gives them something valuable, and makes them want to keep paying attention.

Strategy isn't a slide. It's the discipline of choosing what not to do.

A campaign without a point of view is just expensive noise.

Audiences notice when you respect their time. They notice when you don't.

(04) - About

I'm Jodie. I work on marketing that has to do a job - earn pipeline, win the room, change a buying conversation.

Most of my career has lived where strategy meets execution: setting the thesis, shaping the story, and then actually shipping the campaigns, content, and systems that make it real. I've led marketing inside growth-stage B2B teams, built content engines from scratch, and quietly retired a lot of slide decks no one needed.

I think about positioning before tactics, audiences before channels, and what a buyer is actually trying to figure out before what I want to say. Currently an MBA candidate at the University of Georgia, sharpening the commercial edge of the work.

01Marketing leadership

02Content & campaign strategy

03B2B growth marketing

04Trade shows & event marketing

05Sales enablement systems

06Cross-functional execution

07MBA candidate, UGA

Good marketing feels obvious after it works.

I take on a small number of engagements at a time - fractional leadership, advisory, or project-based work. If you're thinking about something specific, let's talk.

Email →LinkedIn