Challenge
Form-fill volume was up. Quality was down. Sales was frustrated.
Strategy
Killed the gated-eBook reflex. Built a high-intent program around problem-aware content and conversational follow-up.
Execution
- 01Ungated thought leadership with intent capture
- 02Tight SDR playbook with marketing-written first touches
- 03Quarterly program review with sales scoring lead quality
Quote
"Fewer leads. Better conversations. More revenue."
- RevOps Lead
Results
+34%
lead-to-opp
−61%
cost per opportunity