Challenge
Marketing to engineers with material engineers actively disliked.
Strategy
Partnered with the product team to ship deeply technical content that earned credibility before it asked for anything.
Execution
- 01Engineering-authored deep dives, edited for clarity
- 02Reference architectures and worked examples
- 03Distribution through developer-native channels only
Quote
"The first marketing program our engineers will admit they read."
- VP Engineering
Results
8×
developer signups
0
marketing emails sent to the audience