Challenge
The site was a brochure. Analytics were vanity. Nothing connected to revenue.
Strategy
Rebuilt the digital surface as a buyer journey, instrumented for intent, and tied every page to a downstream commercial action.
Execution
- 01IA rework around jobs-to-be-done
- 02Conversion model tied to CRM stage progression
- 03Lifecycle email replacing one-off sends
Quote
"She built a website that does a job, not a website that exists."
- Founder
Results
2.1×
MQL → SQL conversion
−54%
bounce on key pages